Public Content
Mobile Update 2024
The trend in gen-pop surveys over the past few years shows the percentage of completions done on mobile devices has been steadily increasing (5-10% more annually over the past 3 years). We currently see between 45-60% completion via mobile devices on our average genpop panel sample study. Customer supplied genpop sample (users/customers) tends to be about 10% lower on mobile. And finally for business surveys which are still primarily done in offices or at home, we see these are mostly still done on computers (maybe 5-6% on mobile).
Mandatory ESG reporting is coming to Canada. Are you ready?
Read more: Mandatory ESG reporting is coming to Canada. Are you ready?
Network outage
We regret to inform clients and users that for the first time in 22 years, our datacenter ISP has a major outage so surveys & the reporting portal are offline. This company website is hosted elsewhere.
We will inform you when service returns.
https://www.cbc.ca/news/business/rogers-outage-cell-mobile-wifi-1.6514373
Data Alchemy
In flash of insight, I realized that what we do isn't always data science but rather data alchemy - turning base materials into something of far greater value.
Unlike the medieval alchemist trying to convert lead into gold, we convert raw numbers, divergent data into something of value, something you can base a decision on.
While I'd like to claim originality here, a quick Google search tells me quite a few others have come to the same conclusion and the term is bandied about in several industries.
Oh well, we will make the term our own. Time to get brewing the next batch of gold.
If you are interested read: "LeCun vs Rahimi: Has Machine Learning Become Alchemy?" Click below for the article link.
Picture of the day:
Not the future I envisioned.
Environmental Omnibus
Dufferin Research will be running a "special" omnibus study in December 2019 on environmental issues, corporate responsibility and public perception on environmental issues. Please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. if you have a question or two you'd like to add.
